CSL - A BRIEF HISTORY
CSL is a global specialty biotherapeutics company that develops and delivers innovative biotherapies. Celebrating 100 years of developing life saving products, CSL asked to produce a gala film and a 6 episode part series. The challenge was to bring their historical archives to life using fresh animation and design techniques.
Project: CSL A Brief History
Role: Motion Graphics Artist and Graphic Designer
Director: Simon Dikkenberg - Who and Why Media
A big part of this project was to take a substantial amount of CSL vintage photographs and bring them to life with the use of the 2.5D photo technique. No quick fix task to make these look authentic by the results are very satisfying when the photo retouching (and sometimes completely rebuilding), camera setup and 3D placement is all spot on.
This was an interesting part of the project which I really loved to bring to life. Deadline in production meant that there was no time for setting up a dolly for these specific shots. I not only added the footage into each screen and made sure that they look authentic. I also broke each scene into multiple layers to created a fake dolly and parallax effect to give the view a sensation of moving towards the artifact.